Friday, February 5, 2010

From the International Builders’ Show: Selling to the Generations

By Erica Christoffer, Contributing Editor, REALTOR® Magazine

Whether you are working with a Baby Boomer, Gen Xer, or someone in the Gen Y age range, it’s important to know what your buyers wants in a home.

While age demographics are still a driving factor in the type of home your buyer is interested in, and three presenters at the International Builders’ Show Wednesday said there is a tie that binds – today, less is more.

Saying goodbye to McMansions, Mary Dewalt of Mary Dewalt Design Group, Steve Lane of Denver-based KEPHART, and Ken Perlman of Sullivan Group Real Estate Advisors outlined the driving demand behind each generation and what features they want in their downsized home in the session “From Wow to Now: What Today’s Home Buyers Really Want.”

Baby Boomers (age 45-65):

They don’t see themselves as getting older, and they don’t want to compromise their active lifestyles. Read more

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